ALL YOUR BASE ARE BELONG TO US Callous: Motorola Will Rock You

"POP CULTURED" 

1.05.2005

Motorola Will Rock You

Motorola is unleashing on society a snowboarding jacket that incorporates the technology of portable music and cell phones.

I can see some ups and downs with this idea. Visualize this: A shopping mall crowded with teenagers on a Saturday afternoon all wearing their new musical snowboarding jackets. On the other hand, they could add enjoyment to jogging.

According to CNET,

"Motorola and privately held apparel maker Burton of Burlington, Vt., will jointly develop jackets, helmets and caps aimed at the snowboarding set, to be released in the latter half of 2005.

The jackets will have a padded casing for a Motorola cell phone and an MP3 music player. They will feature a device on the sleeve that lets the wearer control incoming and outgoing calls, and toggle back and forth to music, sending audio signals to removable speakers in the hood."

The jackets will make use of Bluetooth technology.

"You'll see more things coming down the pike from us where we'll be taking this technology and vetting it with other partners," stated head of Motorola's Accessories department, Bruce Hawver.

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